Rolex Day-Date Oysterquartz 19048 – Factory Champagne Dial Diamond and Sapphire Set – Warranty

Commonly nicknamed the "President", the Rolex Day-Date acquired this nickname from a targeted marketing action by the brand, namely giving a Day-Date to Dwight Eisenhower, then President of the United States of America. Rolex, through its marketing actions at the time, quoted the following phrase: "The men who lead the history of the world wear Rolex watches". Since then, the Day-Date models have been considered among the most prestigious in the Rolex collection, often adapting to surprising and exclusive configurations and combinations of materials.

Rolex had already ventured into quartz technology, joining with some 20 other brands to form the CEH (Centre Electronique Horloger) consortium in the early 1960s in a desperate attempt to create its own quartz movement. The result was the Beta-21, completed in 1969 and launched the following year with the reference 5100, commonly referred to as the 'Texan'.

This model Rolex Day-Date reference 19048 boasts the following features:

Case and integrated bracelet in 18Kt yellow gold

Champagne dial with “Factory” diamonds and sapphires

Original Rolex warranty

This splendid and rare example of Rolex Day-Date reference 19048 it is available at our DEANGELIS Boutique located in Milan.