Rolex Day-Date 18389 – Factory Diamond Set – Computer Dial – Excellent Conditions

Rolex Day-Date 18389 – Factory Diamond Set – Computer Dial – Excellent Conditions

Commonly nicknamed the "President", the Rolex Day-Date acquired this nickname from a targeted marketing action by the brand, namely giving a Day-Date to Dwight Eisenhower, then President of the United States of America. Rolex, through its marketing actions at the time, quoted the following phrase: "The men who lead the history of the world wear Rolex watches". Since then, the Day-Date models have been considered among the most prestigious in the Rolex collection, often adapting to surprising and exclusive configurations and combinations of materials.

This rare second hand watch Rolex Day-Date reference 18389  has the following characteristics:

Cassa con incastonatura di diamanti “Factory” e bracciale President in Oro Bianco

Ghiera in Oro Bianco con diamanti “Factory”

Quadrante “Computer” con indici in diamanti “Factory”

Excellent condition