Rolex Day-Date 18388 – 18K Yellow Gold – Factory Pavé Diamond Ruby String Dial – Mint Conditions

Rolex Day-Date 18388 – 18K Yellow Gold – Factory Pavé Diamond Ruby String Dial – Mint Conditions

Commonly nicknamed the "President", the Rolex Day-Date acquired this nickname from a targeted marketing action by the brand, namely giving a Day-Date to Dwight Eisenhower, then President of the United States of America. Rolex, through its marketing actions at the time, quoted the following phrase: "The men who lead the history of the world wear Rolex watches". Since then, the Day-Date models have been considered among the most prestigious in the Rolex collection, often adapting to surprising and exclusive configurations and combinations of materials.

This Rolex Day-Date reference 18388 boasts the following features:

Central link of the “president” bracelet with diamonds

Dial with pavé diamonds and rubies

Case and bezel with diamonds

This luxury vintage watch Rolex Day-Date reference 18388 it is available at our DEANGELIS Boutique in Milan.